CASH APP

Cash App x Strava Run Club

The Health is Wealth Strava Challenge Homecoming Tour featured the Mic’d Up series, where runners answered fun Q&A on the go. The initiative inspired college students to move, built community on Strava, and promoted the challenge with exciting prizes.

Responsibilities:

• Creative Direction for Video: Developed video concepts to highlight the energy of the events, incorporating dynamic shots of runners, authentic interactions, and on-the-go Q&A moments. Ensured all visuals aligned with Cash App’s brand and resonated with college audiences.

• Talent Management: Coordinated runners, hosts, and influencers to boost engagement.

• Production: Managed on-site execution and post-production to deliver impactful digital content.

SABRINA CARPENTER SHORT N’ SWEET CAFE

The Short N’ Sweet Café x Sabrina Carpenter: Immersive Album Experience

The Short N’ Sweet Café is transforming Sabrina Carpenter’s latest album into an unforgettable, immersive experience celebrating her music and style. The event features engaging activities like Finish the Lyrics and Guess the Song, along with Instagram-worthy photo opportunities, exclusive limited-edition merchandise, and Sabrina-inspired menu items.

Responsibilities:

• Content Production: Planned and executed interactive activations like Finish the Lyrics and Guess the Song, ensuring seamless integration into the event flow

• Post-Event Content: Coordinated video and photo capture for promotional use, highlighting event moments and fan engagement.