PUMA

Collaborated with the Puma creative team to assemble both talent and crew, working together to bring the concept of the Puma Daytona Campaign to life.

Puma X Roc Nation

PUMA launched the Mixtape collection in partnership with Roc Nation, co-founder of Paper Planes, Emory Jones, and renowned footwear designer Alexander John to celebrate the 50th anniversary of hip hop,. This unique collection of footwear and apparel pays homage to the pivotal role mixtapes have played in the history of hip hop.

As an integral part of the creative team, I played a vital role in conceptualizing and executing marketing assets that were effectively featured in prestigious publications such as Billboard and Essence.