COVER FX
For Cover FX's in-studio production, we developed two dynamic content series: Fails & Fixes and Get Ready With Me. These series were designed to educate and inspire, showcasing practical solutions to common beauty challenges while providing step-by-step guidance for creating flawless looks with Cover FX products.
Key Responsibilities:
Talent Hiring: Secured diverse talent, managed contracts, and coordinated schedules.
Creative Direction: Developed concepts, scripts, and visuals, directing on-set production.
Post-Production: Oversaw editing, provided feedback, and delivered final assets optimized for digital platforms.